Pacific NW Homebuilder

  • Role
    • UX Design
    • Web Design
    • Digital Marketing
  • Project

    Quadrant Homes

Kegham + Quadrant Homes

Design & Development

As the lead designer for Quadrant’s redesign, I played a key role in cutting down the years of bloat on the existing website and creating a better user flow.

I put together wireframes early in the design process to help focus the discussion on improving engagement and narrowing down what points of interaction were essential for users.

During the development process, I was in charge of balancing stakeholder feedback while testing and overseeing the implementation of my team’s custom community management system and eventual integration with the NWMLS.

Quadrant Homes Poster Artwork
Quadrant Homes Poster Artwork
Quadrant Homes Poster Artwork

Marketing Design

Both before and after the launch of the new website, I was also responsible for creating a myriad of creative, both digital and print, to assist with nearly all of Quadrant’s marketing efforts.

I managed communication between my team and Quadrant’s designers to successfully implement countless email campaigns, digital display ads, and promotions.

Ultimately, my involvement with Quadrant Homes served as a great introduction to the Real Estate industry and helped me develop an understanding of the marketing needs for this space.

Quadrant Homes Print Design
Quadrant Homes Visual Design

I worked with Kegham on several marketing efforts that were foundational in a company rebrand and positioning. Our business challenges were similar to that of many … continue to fill our customer pipeline, improve our interim marketing efforts, and build our future identity and supporting collateral.

Throughout this multi-year process, Kegham was instrumental both tactically and strategically … He brought forth solutions and options that fit within our business and budget constraints and was a significant factor in our progress and success.

Michelle Pruitt Quadrant Homes - Director of Marketing
Quadrant Homes Visual Design