Lean Execution Improved

  • Role
    • Web Design
    • Front-End Dev
    • Print Design
  • Project


Kegham + Leading2Lean

Design Language

Leading2Lean (L2L) provides industries around the world with a cloud-based Lean Execution System that delivers a solution set to increase visibility, accountability, and action during manufacturing production.

I worked closely with L2L’s Chief Marketing Officer to design and build a website that incorporated new messaging and developed a clean design language that would help reposition Leading2Lean as a leader in the manufacturing software space.

Leading2Lean Poster Artwork
Leading2Lean Poster Artwork
Leading2Lean Poster Artwork
Leading2Lean Poster Artwork

As the CMO for a small, but rapidly growing SaaS service provider for global manufacturing enterprises, I worked closely with Kegham to develop a new website … Kegham was on board and assisted with his point of view and best practices knowledge when it came to UI, content placement and quantity, and driving toward conversions.

He did all this while working with other clients - and always with a good sense of humor. I would not hesitate to work with him again on other digital projects.

Bill Boucher Leading2Lean - Chief Marketing Officer
Leading2Lean Poster Artwork
Leading2Lean Poster Artwork

Brand Consistency

Marketing collateral and other whitepaper materials utilized L2L’s new design language to - further showcasing a consistent professional look.

Infographics with points of microinteraction on the website were repurposed for case studies and print collateral. Trade show booths, letterheads, case studies, and more all benefited from the new clean look.

Leading2Lean Poster Artwork